Warner Bros Games

Process

 

Research

For each title, a budget would be assigned, typically around $7-8 million but could be as high as $15M.

 

The brief would detail the target audience which was mostly adhered to but could be adjusted for optimal performance. Media platforms were used for audience research.

 

Search: Keywords were split into three groups - Exact Branded, Broad Branded and Undecided Gamers.

 

 

 

Mobile

 

D1, D7, D180 Revenue

 

 

Desktop

 

Retail Button Clicks

Gamesight